Atraktor Studio » visual identity

Flyer for the language school – Pueblo

Nebojsa — Wed, 09 Mar 2011 18:20:53 +0000

Recent design for Spanish and Catalan language school in Barcelona. The colorful illustrations in the background are inspired by Gaudi’s designs in Park Guell. There are also some referrals to the Spanish words, and of course, some hidden messages Soon the redesign of the pueblo.rs website will be done, too, so I will be posting it here.

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Insistute for Standardization of Serbia

Nebojsa — Fri, 09 Oct 2009 12:51:10 +0000

Part of the visual guidebook for the Institute for Standardization of Serbia. First prize for Atraktor Studio at a logo contest.

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pharmacy business card

Atraktor Studio at Los Angeles Times Festival of Books

Nebojsa — Thu, 16 Apr 2009 21:03:37 +0000

Vahid Razavi and Atraktor Graphic Studio are proud to announce their participation in this year’s 14th Los Angeles Times Festival of Books taking place Saturday and Sunday, April 25 &26, 2009, at the UCLA Main Campus. They will be presenting a book called The Age of Nepotism, a unique fusion of written word and highly artistic graphic work, crafted to cary the authors universal message to the readers through a new format of media. At the country’s largest and most prestigeous book event, „Nepotism“ will reveal its secrets to the american reading audience.

About the book:
How can a simple traveler contribute to a positive change in the world that we live in? Can we all enhance our consciousness and stop the prejudice towards people that we consider different? What should be a new face of entrepreneurship concerning small businesses? Author, Vahid Razavi, answers these questions and many more in The Age of Nepotism.
The Age of Nepotism is a story in which the author presents his experiences, both work related and personal, he is showing us a glimpse into a better future through a subtle change in the way we look at travel, economy, war, conflicts, censorship, dating and other.
This book is a profound statement about similarities that connect what at first seems impossible to even consider as similar. It explores consequences of narrow-mindedness, ignorance and closing eyes in the face of conflicts. The Age of Nepotism is a positive prescription for improving our relations with fellow men, wherever we find our selves visiting!
Going from travels to politics and current financial situation, discovering stories behind the stories, questioning our sense of justice and our consciousness as global citizens, at its very end, this book makes us wonder if in todays world everything really comes down to one question: Who is your daddy?

Belgrade Pops Orchestra

Nebojsa — Wed, 18 Mar 2009 12:06:58 +0000

One of the new projects I did was a complete visual identity for Belgrade Pops Orchestra. It is a specific kind of orchestra, since it has the same structure as many symphonic orchestras, but plays more contemporary music. Their music is a nice combination of classic and modern, strong but elegant, so I tried to incorporate those elements into the logo. The symbol representing a musical instrument is very stylized and clean-cut, resembling a calligraphic symbol. That’s were the inspiration came from, since calligraphy and music have a lot in common: rhytm, flow and harmony in the first place.

Typography went through a couple of iterations – at first, I chose a heavy, bold black font, but over time decided it will work better with Anivers, a font that has a poetic touch, but stays stable and clean in its structure. Thanks to the best design magazine out there – Smashing Magazine, for providing the font. I created the cyrilic version myself (actually just a couple of letters that I needed).

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Creating a Logo for a Multimedia Company

Nebojsa — Sat, 10 May 2008 22:31:06 +0000

Although the process of creating a visual identity for a company is different every time, I will try to explain the basic ideas and key points and get you behind the scene by using this example. The brief for a logo was very clear and simple – a startup multimedia company needed a clean graphic identity that will represent and determine the new brand.

As always, I took my pencil and started sketching. Doodles and sketches are a very important part of the workflow. I sketch everything that comes to my mind and try to brainstorm many images, words and phrases. For me, it is very important that in the beginning I have a wide range of opportunities to choose from. At this point, every detail is important, anything can trigger a good logo idea. I was also a bit lucky with this one, as it has a very inspiring name: Image Spice (the client suggested that it can be both two words or just one).

After some initial sketches, I figured out three approaches. Every proposition emphasized a different characteristic, although they all had a similar ‘spicy taste’.

I have given short “nicknames” to the propositions, so that we can communicate in a more efficient manner)

1) DOTS – in this concept I tried to put the words ‘image’ and ‘spice’ in the same picture, with more-less direct, ‘in your face’ approach. Still, I tried to keep it a little abstract, so it can take you further in terms of imagination – little dots spice up the image, but without them the image itself wouldn’t exist. I think it would look very interesting applied to various print and screen materials (business cards, memos, animation….)

2) EYE – is a more ‘classic’ and less abstract approach, in which the association for ‘image’ is the eye, spiced with warm, even hot colors, making the image resembling the sun (life, light etc.) The circle of the eye is somewhat free structure, a drawing, but the colors inside are stacked in a proper order.

3) SCREEN – this one came out quickly, from something very different I tried to make. I just had to finish it It is more of a small story – a man standing in front of the colored screen, which can also be interpreted as a window, or an image. I especially like the structure of this one – 4 elements make a pretty strong whole, and there is good use of negative space which makes the eye float from the screen, on to the man, and then to the type. When you look at man’s legs, you also see an ‘I’, and consequently the company name.

After sending the first ‘polished’ propositions it is all more-less quite easy. I just wait for a response from a client, consult about the pros and cons of every idea and finally – work on the details and make a style guide.

I usually make a style guide for every logo I make, because it is necessary that the client gets familiar with all the applications possible and gets to know his own know identity in a good manner. I will write about creating a style guide (or a book of graphic standards) in a new post soon.

For now, here are just some of the pages showing the first page, full color logo, color and font definitions and three dimensional model.