Since I was overwhelmed with a lot of design work recently, I had to find a way to let out the steam and ease the pressure on my pulsing brain. The best way I found so far is sketching by hand. Sometimes with a pen, sometimes with a marker, but usually in black and white, [...]
And now the first ‘commercial’ post. This is from the time I’ve worked at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it from the competition. So key concepts were: fresh, young, cool and modern.
I liked the idea of making a series [...]
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