Atraktor Studio

I made this CD cover for my band called Duboka Ilegala. The inspiration for this piece was electro – folk music, connection the two terms in a visually appealing yet a bit funny way. You can download some of the songs or even order a full album by clicking this link: Duboka Ilegala Music.

Duboka Ilegala - Cd Cover Front

Cd Cover Duboka Ilegala - Back

And now the first ‘commercial’ post. This is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern.

I liked the idea of making a series of panels – different stuff connected by the same concept and yet not get boring and repetitive. There was also an issue of localizing the brand flavor – in most cases, global Beck’s campaigns had black background with somewhat gloomy look. The client didn’t like black, but I did. I wanted to prove my point – black doesn’t necessarily mean bad. Quite contrary.