Atraktor Studio

Some time ago, I wrote about creating a visual identity for Belgrade Pops Orchestra. Now their first concert is fast approaching, and thus I have a lot  of things to define. Here is a sample of the billboards, to give you a taste of how it is all going to look. Feel free to comment and suggest ideas. I will be adding new designs as I make them.  Also, check their site at bro.rs

Beck's Beer - Vignettes for YellowCab Magazine

It seems that a lot of my work is inevitably connected to beer. Once again I had a task of connecting the beer brand with music – this time for it was a series of ads and vignettes for a lifestyle magazine. The brief was to brand the magazine’s music pages with a couple of rather simple vignettes and two full-page and half-page ads, visually connect Beck’s beer and different music styles and genres.

Main idea was that each of the vignettes would represent different genre, so that the appropriate picture would be connected with the topic of the article on the page. It involved more work from my side, but made the branding look much more natural and unforced.

Becks and Music - Print Ad

Becks and Music - Print Ad

I made this CD cover for my band called Duboka Ilegala. The inspiration for this piece was electro – folk music, connection the two terms in a visually appealing yet a bit funny way. You can download some of the songs or even order a full album by clicking this link: Duboka Ilegala Music.

Duboka Ilegala - Cd Cover Front

Cd Cover Duboka Ilegala - Back

And now the first ‘commercial’ post. This is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern.

I liked the idea of making a series of panels – different stuff connected by the same concept and yet not get boring and repetitive. There was also an issue of localizing the brand flavor – in most cases, global Beck’s campaigns had black background with somewhat gloomy look. The client didn’t like black, but I did. I wanted to prove my point – black doesn’t necessarily mean bad. Quite contrary.