Tag Archives: marketing

Niksicko Beer – Branding the Snowboard Park

By Nebojsa | Published: May 6, 2008

Yet more beer! This series of poster sketches wasn’t actually meant to be a series. Through a lenghty process of brainstorming, making, rejecting and refining the ideas, These three posters were the ones I think deserve to be presented.
The first one:

Needless to say it was rejected. No comment was made whatsoever.
Second attempt was more ‘serious’:

Closer. [...]

Posted in Print | Also tagged Art, beer, Blog, Branding, extreme sports, poster, Print, snowboard, snowboard park, sport | Leave a comment

Beck’s Beer – Branding the Disco

By Nebojsa | Published: May 6, 2008

And now the first ‘commercial’ post. This is from the time I’ve worked at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it from the competition. So key concepts were: fresh, young, cool and modern.

I liked the idea of making a series [...]