One of the new projects I did was a complete visual identity for Belgrade Pops Orchestra. It is a specific kind of orchestra, since it has the same structure as many symphonic orchestras, but plays more contemporary music.
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This is the key visual element – a poster for the Ski-Cross that is about to take place on mountain Kopaonik in Serbia this winter. I have also designed the logo for the competition with couple of things in mind: speed, adrenalin rush, grungy style that resembles snow cracks and playful expressions to catch the [...]
Although the process of creating a visual identity for a company is different every time, I will try to explain the basic ideas and key points and get you behind the scene by using this example. The brief for a logo was very clear and simple – a startup multimedia company needed a clean graphic [...]
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