Treecity
20 Aug
20 Aug
18 Aug
Since I was overwhelmed with a lot of design work recently, I had to find a way to let out the steam and ease the pressure on my pulsing brain. The best way I found so far is sketching by hand. Sometimes with a pen, sometimes with a marker, but usually in black and white, or just a couple of colors. This is really a kind of an art therapy – when I get sick of coding, aligning, clean corporate designs, I turn to my dirty sketches. some of them end up being vectorized for further application: t-shirts, posters, small prints etc. and some stay just as they are. I scan them, do a little or no adjusting at all and that’s it.
The piece presented here is one of the most recent vectorized sketches. It is inspired by long lasting obsession with the ‘Space Village Concept’. Robots and other machine-like creatures in the middle of a battle.
18 Aug
This is the key visual element – a poster for the Ski-Cross that is about to take place on mountain Kopaonik in Serbia this winter. I have also designed the logo for the competition with couple of things in mind: speed, adrenalin rush, grungy style that resembles snow cracks and playful expressions to catch the viewers attention
Ski-cross is a very interesting alpine skiing discipline – four or six skiers race down the bumpy slope full of obstacles, jumps and dangerous curves at the same time. Helmets are obligatory.
19 May
I made this CD cover for my band called Duboka Ilegala. The inspiration for this piece was electro – folk music, connection the two terms in a visually appealing yet a bit funny way. You can download some of the songs or even order a full album by clicking this link: Duboka Ilegala Music.
16 May
One of the things I love most is skiing. So, since I am one of the founders of the team, creating a visual identity for it was kinda natural.
The designs presented here are for T-shirts and a member card for the team. You can order your shirt using the contact page.
I also made the logo applied here.
More ski and snowboard designs still to come! Stay tuned.
6 May

And now the first ‘commercial’ post. This is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern.

I liked the idea of making a series of panels – different stuff connected by the same concept and yet not get boring and repetitive. There was also an issue of localizing the brand flavor – in most cases, global Beck’s campaigns had black background with somewhat gloomy look. The client didn’t like black, but I did. I wanted to prove my point – black doesn’t necessarily mean bad. Quite contrary.
5 May

Designed for a special cultural occasion – a student group exhibition sponsored by French and German cultural centers in Belgrade. The theme is obvious (hopefully) and yet again I wanted to give it a broader meaning, taking reconsiliation as a starting point and explaining it with as few elements as possible.
5 May

This poster is still one of my favorite ones. It is for a gangsta rap band from Belgrade. I tried to get out of the cliche and represent something else than just three guys in baggy trousers and bling-bling jewelery.