Atraktor Studio » Branding

Belgrade Pops Orchestra

Nebojsa — Wed, 18 Mar 2009 12:06:58 +0000

One of the new projects I did was a complete visual identity for Belgrade Pops Orchestra. It is a specific kind of orchestra, since it has the same structure as many symphonic orchestras, but plays more contemporary music. Their music is a nice combination of classic and modern, strong but elegant, so I tried to incorporate those elements into the logo. The symbol representing a musical instrument is very stylized and clean-cut, resembling a calligraphic symbol. That’s were the inspiration came from, since calligraphy and music have a lot in common: rhytm, flow and harmony in the first place.

Typography went through a couple of iterations – at first, I chose a heavy, bold black font, but over time decided it will work better with Anivers, a font that has a poetic touch, but stays stable and clean in its structure. Thanks to the best design magazine out there – Smashing Magazine, for providing the font. I created the cyrilic version myself (actually just a couple of letters that I needed).

Stari Grad Ski Club – Designing for the Skiers Yet Again

Nebojsa — Fri, 16 May 2008 00:12:36 +0000

Ski Club Stari Grad - Logo and Apparel

Once more I was involved into creating a logo, apparel applications and other various print work for a ski club based in Belgrade, Serbia. It wasn’t easy to get out of the cliche and not put a skier silhouette or a snowflake in the logo, but I think the effort finally paid off.

Visit the ski club’s website.

Ski Club Stari Grad - Diploma

Ski Club Stari Grad - Diploma 2

Ski Club Stari Grad - Memo

Niksicko Beer – Branding the Snowboard Park

Nebojsa — Tue, 06 May 2008 08:44:15 +0000

Yet more beer! This series of poster sketches wasn’t actually meant to be a series. Through a lenghty process of brainstorming, making, rejecting and refining the ideas, These three posters were the ones I think deserve to be presented.

The first one:

Needless to say it was rejected. No comment was made whatsoever.

Second attempt was more ‘serious’:

Closer. But not there yet. So, I made the third one (all of the attached pics are actually low-res sketches, so the quality of the pictures is not too good sometimes):

Bingo! The third one was the lucky winner! I like it because it has that dinamic ‘in your face’ look and feel (I admit I imagined myself swimming in the beer, too), although the first one is still closest to my heart. I think I will make a copy for my room.

(*Then he goes away crying and complaining how clients are so cruel and insensitive. )

Beck’s Beer – Branding the Disco

Nebojsa — Tue, 06 May 2008 08:29:36 +0000

And now the first ‘commercial’ post. This is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern.

I liked the idea of making a series of panels – different stuff connected by the same concept and yet not get boring and repetitive. There was also an issue of localizing the brand flavor – in most cases, global Beck’s campaigns had black background with somewhat gloomy look. The client didn’t like black, but I did. I wanted to prove my point – black doesn’t necessarily mean bad. Quite contrary.