Tag Archives: Branding

Niksicko Beer – Branding the Snowboard Park

Yet more beer! This series of poster sketches wasn’t actually meant to be a series. Through a lenghty process of brainstorming, making, rejecting and refining the ideas, These three posters were the ones I think deserve to be presented. The first one:   Needless to say it was rejected. No comment was made whatsoever. Second attempt was more ’serious’:   Closer. [...]
Posted in Branding, Commercial, Graphic Design, posters, print | Also tagged , , , , , , , , , | Leave a comment

Beck’s Beer – Branding the Disco

And now the first ‘commercial’ post. This is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern. I liked the idea of making a [...]
Posted in Branding, Commercial, Graphic Design, posters, print | Also tagged , , , , , , , , , , , , | Leave a comment