It seems that a lot of my work is inevitably connected to beer. Once again I had a task of connecting the beer brand with music – this time for it was a series of ads and vignettes for a lifestyle magazine. The brief was to brand the magazine’s music pages with a couple [...]
Yet more beer! This series of poster sketches wasn’t actually meant to be a series. Through a lenghty process of brainstorming, making, rejecting and refining the ideas, These three posters were the ones I think deserve to be presented.
The first one:
Needless to say it was rejected. No comment was made whatsoever.
Second attempt was more ‘serious’:
Closer. [...]
And now the first ‘commercial’ post. This is from the time I’ve worked at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it from the competition. So key concepts were: fresh, young, cool and modern.
I liked the idea of making a series [...]
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