Atraktor Studio » Logo

Belgrade Pops Orchestra

Nebojsa — Wed, 18 Mar 2009 12:06:58 +0000

One of the new projects I did was a complete visual identity for Belgrade Pops Orchestra. It is a specific kind of orchestra, since it has the same structure as many symphonic orchestras, but plays more contemporary music. Their music is a nice combination of classic and modern, strong but elegant, so I tried to incorporate those elements into the logo. The symbol representing a musical instrument is very stylized and clean-cut, resembling a calligraphic symbol. That’s were the inspiration came from, since calligraphy and music have a lot in common: rhytm, flow and harmony in the first place.

Typography went through a couple of iterations – at first, I chose a heavy, bold black font, but over time decided it will work better with Anivers, a font that has a poetic touch, but stays stable and clean in its structure. Thanks to the best design magazine out there – Smashing Magazine, for providing the font. I created the cyrilic version myself (actually just a couple of letters that I needed).

National Association of Pharmacy Students of Serbia

Nebojsa — Sun, 15 Feb 2009 11:08:08 +0000

NAPSER

This is the proposition for the logo for NAPSER, the National Association of Pharmacy Students of Serbia. The logo has been done with the idea of representing a snake (which is an intenational symbol for pharmacy) and representing the Association as an educational institution. This is done by combining several elements:

The blue color – soothing and yet fresh enough to point out that the Association is about young people;

The snake – stylized in a modern way and yet not looking evil

Serif font – pointing out the University component of the Association

There have been several propositions for the logo, but this one is the most complete so it made the way to Atraktor Studio’s portfolio.

Ski Cross – Kopaonik 2008

Nebojsa — Mon, 18 Aug 2008 16:14:00 +0000

Ski Cross kopaonik - Poster

This is the key visual element – a poster for the Ski-Cross that is about to take place on mountain Kopaonik in Serbia this winter. I have also designed the logo for the competition with couple of things in mind: speed, adrenalin rush, grungy style that resembles snow cracks and playful expressions to catch the viewers attention

Ski-cross is a very interesting alpine skiing discipline – four or six skiers race down the bumpy slope full of obstacles, jumps and dangerous curves at the same time. Helmets are obligatory.

Stari Grad Ski Club – Designing for the Skiers Yet Again

Nebojsa — Fri, 16 May 2008 00:12:36 +0000

Ski Club Stari Grad - Logo and Apparel

Once more I was involved into creating a logo, apparel applications and other various print work for a ski club based in Belgrade, Serbia. It wasn’t easy to get out of the cliche and not put a skier silhouette or a snowflake in the logo, but I think the effort finally paid off.

Visit the ski club’s website.

Ski Club Stari Grad - Diploma

Ski Club Stari Grad - Diploma 2

Ski Club Stari Grad - Memo

Snowflake Freeride ski team – extreme sports design

Nebojsa — Thu, 15 May 2008 23:50:27 +0000

Snoflake Freeride Team - T-shirt

One of the things I love most is skiing. So, since I am one of the founders of the team, creating a visual identity for it was kinda natural.

The designs presented here are for T-shirts and a member card for the team. You can order your shirt using the contact page.

I also made the logo applied here.

More ski and snowboard designs still to come! Stay tuned.

Snowflake T-shirt

Snowflake - Member Card

Snowflake Member Card

Creating a Logo for a Multimedia Company

Nebojsa — Sat, 10 May 2008 22:31:06 +0000

Although the process of creating a visual identity for a company is different every time, I will try to explain the basic ideas and key points and get you behind the scene by using this example. The brief for a logo was very clear and simple – a startup multimedia company needed a clean graphic identity that will represent and determine the new brand.

As always, I took my pencil and started sketching. Doodles and sketches are a very important part of the workflow. I sketch everything that comes to my mind and try to brainstorm many images, words and phrases. For me, it is very important that in the beginning I have a wide range of opportunities to choose from. At this point, every detail is important, anything can trigger a good logo idea. I was also a bit lucky with this one, as it has a very inspiring name: Image Spice (the client suggested that it can be both two words or just one).

After some initial sketches, I figured out three approaches. Every proposition emphasized a different characteristic, although they all had a similar ‘spicy taste’.

I have given short “nicknames” to the propositions, so that we can communicate in a more efficient manner)

1) DOTS – in this concept I tried to put the words ‘image’ and ‘spice’ in the same picture, with more-less direct, ‘in your face’ approach. Still, I tried to keep it a little abstract, so it can take you further in terms of imagination – little dots spice up the image, but without them the image itself wouldn’t exist. I think it would look very interesting applied to various print and screen materials (business cards, memos, animation….)

2) EYE – is a more ‘classic’ and less abstract approach, in which the association for ‘image’ is the eye, spiced with warm, even hot colors, making the image resembling the sun (life, light etc.) The circle of the eye is somewhat free structure, a drawing, but the colors inside are stacked in a proper order.

3) SCREEN – this one came out quickly, from something very different I tried to make. I just had to finish it It is more of a small story – a man standing in front of the colored screen, which can also be interpreted as a window, or an image. I especially like the structure of this one – 4 elements make a pretty strong whole, and there is good use of negative space which makes the eye float from the screen, on to the man, and then to the type. When you look at man’s legs, you also see an ‘I’, and consequently the company name.

After sending the first ‘polished’ propositions it is all more-less quite easy. I just wait for a response from a client, consult about the pros and cons of every idea and finally – work on the details and make a style guide.

I usually make a style guide for every logo I make, because it is necessary that the client gets familiar with all the applications possible and gets to know his own know identity in a good manner. I will write about creating a style guide (or a book of graphic standards) in a new post soon.

For now, here are just some of the pages showing the first page, full color logo, color and font definitions and three dimensional model.