Beck’s Beer – Branding the Disco

Posted on May 6, 2008 Under Branding 0 Comments

beck's beer bottle as a disco ball - branding by Nebojsa Despotovic

This one is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern.

beck's beer disco branding by Nebojsa Despotovic - Atraktor graphic design studio

I liked the idea of making a series of panels – different stuff connected by the same concept and yet not get boring and repetitive. There was also an issue of localizing the brand flavor – in most cases, global Beck’s campaigns had black background with somewhat gloomy look.