One of the new projects I did was a complete visual identity for Belgrade Pops Orchestra. It is a specific kind of orchestra, since it has the same structure as many symphonic orchestras, but plays more contemporary music. Their music is a nice combination of classic and modern, strong but elegant, so I tried to incorporate those elements into the logo. The symbol representing a musical instrument is very stylized and clean-cut, resembling a calligraphic symbol. That’s were the inspiration came from, since calligraphy and music have a lot in common: rhytm, flow and harmony in the first place.
Typography went through a couple of iterations – at first, I chose a heavy, bold black font, but over time decided it will work better with Anivers, a font that has a poetic touch, but stays stable and clean in its structure. Thanks to the best design magazine out there – Smashing Magazine, for providing the font. I created the cyrilic version myself (actually just a couple of letters that I needed).
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[...] time ago, I wrote about creating a visual identity for Belgrade Pops Orchestra. Now their first concert is fast approaching, and thus I have a lot of things to define. Here is [...]