Niksicko Beer – Branding the Snowboard Park

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Yet more beer! This series of poster sketches wasn’t actually meant to be a series. Through a lenghty process of brainstorming, making, rejecting and refining the ideas, These three posters were the ones I think deserve to be presented.

The first one:

Niksicko beer Snowboard Park branding by Nebojsa Despotovic, Atraktor Graphic Design Studio

Needless to say it was rejected. No comment was made whatsoever.

Second attempt was more ‘serious’:

Niksicko Beer Snowboard Park branding by Nebojsa Despotovic Atraktor graphic design studio

Closer. But not there yet. So, I made the third one (all of the attached pics are actually low-res sketches, so the quality of the pictures is not too good sometimes):

Niksicko Beer Snowboard Park branding by Nebojsa Despotovic Atraktor Graphic Design Studio

Bingo! The third one was the lucky winner! I like it because it has that dinamic ‘in your face’ look and feel (I admit I imagined myself swimming in the beer, too), although the first one is still closest to my heart. I think I will make a copy for my room.

(*Then he goes away crying and complaining how clients are so cruel and insensitive. )